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This web site states the following, "Look for footage of the BlinkenMac in the upcoming feature documentary MacHEADS! Meanwhile, Get one." We noticed that the web page said " After feverishly working for 3 years to bring this fine product to market, the first shipment of Das Blinkenlights Model 100 has finally arrived and is now available for purchase! Suspicious that your current boyfriend may be a geek? Wanna try and make him happy for V-Day? Forget it, its totally useless." It also said " Mmmh wait, how about a perfectly geeky gift? Running Lights Without Overbytes." The header had blinkenlabs as the highest ranking optimized keyword. It is followed by message display, moving message, and LED lights which isn't as ranked as highly as blinkenlabs. The next words blinkenlabs.com uses is signage. LED was included and could not be viewed by web engines.